The brand name “Heer” is derived from the Indian word for diamond. Is meaning resonates with the journey that the brand believes it to outcome too. Their jewellery is adorned with handcrafted work using different piroi techniques which involve looping, twisting and shaping wires of different types. They also use techniques like carving, reticulation, meenakari, kundankari, enamel work, dori work, takkar work, thread work, needlework, etc. using materials like shell pearls, copper alloy metal chains, natural and lab treated stones, carved and textured stones, beads, carved silver and gold look elements, polkis, etc.