Pink Organic Cotton Hipster

Standing stately and tall with her branches reaching high into the sky is the Magnolia: a symbol of strength and beauty. So, stand tall and bloom in all your glory just like the beautiful flower in the Magnolia hipster from our Fernweh collection.

Organic Cotton

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a. Wash in cold water
b. Wash separately, first few times (natural color might bleed)
c. Use a mild detergent
d. Iron on low-medium heat
e. Do not use bleach or chlorine
f. Do not tumble dry
g. Do not scrub

Light Pink

Production Time: 3-4 working days, Delivery Time: 5-10 working days. In case of faster shipment, kindly get in touch with us. 🌼This item is hand made on order from India, read on Wear Equal's origin & production details below🌼

Wear Equal was founded by social entrepreneur Preeta Chaudhuri Ghosal. With a decade of experience in the social development sector, Preeta had travelled to remote & rural pockets all over the country where she observed the acute gap in the access to underwear which severely affected the usage of pads. Back home, she saw piles of premium fabric being wasted in her family's garment manufacturing factory. She decided to upcycle these certified organic fabrics to make intimate wear products. Her hybrid business model, wherein she could give back part of the profits from the brand to distribute underwear to rural women, got selected in IIM Bangalore's Women Startup Program and she launched the brand in 2019.

Crafted in-house by local artisans using only natural materials. We ensure that our colors are azo-free, our fibers are natural and no fabric is wasted during the production process. All remaining fabrics (katran) are collected and upcycled by our team after every production run. The Poets Kurta was made with the thought of creating a silhouette that is dressed down and functional.