Punah: a sustainable fashion brand based out of Central India that promotes upcycling, eco-fashion, fair trade practices, and local artisans. The brand focuses on reviving the old and authentic craft, embroidery, and stitching techniques in the fast fashion dominated world. In a world of multiples, each of our upcycled products is one-of-a-kind, narrating a story of thoughtfulness, love, and conscious consumption.
The brand uses various weights of organic cotton and denim cut and sewn waste. Organic cotton is dyed with 100% fructose-based natural indigo.
Unwinding and self-care inspired relaxed silhouettes are adorned with meditative Zentangles in Kantha hand embroidery, the brand has made sure that their production waste is upcycled either into trims or remade into accessories.