Breathe in the scent of the soil after a rain, the smell fills you, affirms life, makes you marvel that you... Read More
Breathe in the scent of the soil after a rain, the smell fills you, affirms life, makes you marvel that you are a part of the soil which we all come from.
Soil can sustain, be molded, it is eternally changeable and can take any shape. Mati is the Vedic word for soil and Aakaar is the Vedic word for shape, these two, in conjunction, are the cornerstone of our brand. The Mati Aakaar, architecturally is the physical manifestation of the moldable quality of soil.
With the purpose to blend into nature and not go against it or hasten it, this brand's collection is Made by the weavers of Bengal, India. Theyseeks natural fibers that lay low on harsh synthetic chemicals. Mati aims for less than 3% wastage - by measuring cuts as per patterns, using excessive or left-over materials in pockets, tassels, carry bags for packaging and their products are 100% biodegradable.Their Aakaars are easy to wear for an active lifestyle which can be styled with a wide range of layers and accessories, helping women outgrow trends, seasons and fads.
Check out this PETA Approved VEGAN brand that practices Fair Trade and Fair Labor Wage with us!