In today’s world, sustainability in fashion has just become a gimmick. Maatie wants to stand in this environment of consumerism, and ask for consumers to pause for a moment. This brand makes fashion which is worth pausing for as it tells a story in every piece, sometimes of communities or age old Artisans, sometimes of just the authenticity of nature, and sometimes a futuristic take on what fashion could be.
The brand believes that sustainability is not a one size fits all kind of a problem. Therefore they present to you different viewpoints and perspectives in their collection. Maatie is a new start with a new vision; The brand believes that sustainability is about the people, society and the environment. The brand tries to incorporate different techniques to be able to cater to each category and present a sustainable solution.