Celebrating the art of dressing - Aroop denotes 'extremely beautiful' in Sanskrit. The fabrics are custom-woven in India and the label stands for fashion that's rooted, timeless and speaks of quality craftsmanship. Comfortable fabrics, subdued colours with intrinsic silhouettes are the brand's identity. The brand strongly believe in giving back to Mother Earth as much as we benefit from her. The brand strives to ensure minimum waste while producing every bit of clothing and up-cycle left-over small scraps on scrunchies, bags, headbands and so.