Everyday dressing needn’t mean predictable choices.

We have curated printed dresses, embroidered co-ords and distinctive separates that bring a little more character to the everyday wardrobe.

In Her Element brings together independent designers, versatile silhouettes and styling ideas to take your favourite pieces from daytime plans to dinners and everything in between.

Discover In Her Element

Prints & Dresses for the Day

Start with Hasttvam’s blue printed midi and let the print lead. Try simple sandals, small earrings and a bag that leaves your hands free. If lunch becomes dinner, a different shoe and a smaller bag can change the finishing without replacing the dress.

For another daytime starting point, consider Lafaani’s belted Dawning Trench Dress or Hasttvam’s Lana midi. Choose the shape and detail you would reach for again.

Hasttvam’s blue printed midi

Lafaani’s Dawning Trench Dress

Hasttvam’s Lana midi dress

From Afternoon to Evening

MOH’s brown co-ord gives you a coordinated starting point. Keep the pieces together and the accessories simple. For a later plan, choose one sharper accent rather than adding everything at once. On another day, try one piece with a familiar separate from your wardrobe.

Keva’s black embroidered co-ord and Ewoke’s yellow co-ord offer different directions in colour and detail. These are alternative outfits, not a suggestion to combine all three.

MOH’s brown co-ord

Keva’s black embroidered co-ord

Ewoke’s yellow embroidered co-ord

Beyond the Usual Co-ord

Not every plan calls for trousers or a dress. Akashi’s cropped shirt and wrap-skirt set offers another shape. Try a quiet shoe and one earring or bracelet, letting the silhouette remain the focus. Check the available colour and size options before choosing.

For trouser-led alternatives, consider Akashi’s embroidered crop-shirt set or Bohobi’s multicolour co-ord. Keep the surrounding pieces simple and let the proportions do the work.

Akashi’s shirt and wrap skirt

Akashi’s embroidered crop-shirt set

Bohobi’s multicolour co-ord

Prefer to build a look piece by piece? Start with a shirt, consider a layer, or keep a favourite dress as the constant.

Start With a Statement Shirt

Hasttvam’s red striped shirt is a starting point, not a complete outfit prescription. Pair it with plain trousers already in your wardrobe. Another day, try a skirt or a different trouser shape.

The Loom Art’s blue embroidered shirt and blue pants offer another pairing. Both are separately listed, so you can choose the combination or just the piece you need.

Hasttvam’s red striped shirt

The Loom Art’s blue shirt

The Loom Art’s blue pants
Sold separately

The Art of Layering

With Keva’s dress-and-jacket set, think about what the layer brings to the dress. Keep the accessories restrained: adding a layer needn’t mean adding more everywhere.

The Loom Art’s Luna set offers another layered approach, while Ewoke’s Mira jacket dress gives you a different shape. Check each product’s included pieces rather than assuming every jacket-style garment is a detachable layer.

Keva’s dress and jacket set

The Loom Art’s Luna set

Ewoke’s Mira jacket dress

One Dress, Different Directions

Choose your dress first, then consider the finishing for the plans ahead. Try flat sandals for daytime, then a pointed flat and one accent for dinner. Keep what you like about the outfit. Change only what the next plan calls for.

Taro’s blue maxi, Akashi’s pleated shirt dress and Ewoke’s black A-line dress offer three different starting shapes. The same approach applies to the midi dresses above, without needing another new outfit.

Taro’s blue embroidered maxi

Akashi’s pleated shirt dress

Ewoke’s black A-line dress

Find Your Element

A wardrobe should leave room for different moods, plans and ways of expressing yourself.

Explore the In Her Element collection for printed dresses, embroidered co-ords and distinctive separates from independent designers.

Styling suggestions do not imply included shoes, bags or jewellery. Check individual product descriptions for included pieces, sizing and dispatch details.