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What is upcyclying and why is it important in Fashion?

Our planet Earth is what we all have in common, it is home to about 8.7 million species astonishing us through their vibrant shades, textures and patterns. They are a source of creativity and inspiration that drives fashion and design. As the demand for fashion has increased with increasing access to seasonal & cheap garments & accessories, landfills have developed into mountains. To clean up the planet, there are brands who are revolutionising the way we think about fashion through upcycling.

Upcycling is the process of reusing discarded materials in a way that creates higher quality and environment friendly product/s. Being one of the greatest revolution in the fashion industry, upcycling has extensive benefits not only to the environment, but also to the society that we all live in. Here are a few benefits:

Upcycling conserves the environment

The environmental benefits of upcycling is colossal! Aside from minimising the volume of rejected materials and waste being sent to landfill each year, it also lessens the need of production that uses new raw materials. This means a reduction in air pollution, water pollution, greenhouse gas emissions and often a conservation of global resources is witnessed that gives an environment- friendly approach to fashion.

Upcycling conserves the natural resources

Manufacturing with recycled materials save energy & water, and produce less air & water pollution than manufacturing with new raw materials. Upcycling discarded fabric cut outs left in the production of a garment can minimise wastage and hence conserve a lot of natural resources.

Upcycling supports local industries

Upcycling helps in supporting local industries and businesses. Some entrepreneurs depend on waste to come up with eccentric products. By using this method of waste management, you will be making some contributions towards the survival and growth of such businesses.

Upcycling encourages creativity and innovation

Have you ever thought why upcycled products are always unique and stylish? It takes a lot of creativity to come up with a meaningful item from the waste. This method of waste management encourages everyone who is associated to be creative as well as innovative.

Check out our specially curated Upcycled Collection with India's most accessible upcycled brands here.

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